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How Labour and Conservative targeted advertising changed from 2017 to 2019Â
Labour and the Conservatives used targeted adverts in remarkably different ways in 2019.
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Dec 16, 20192 min
Labour’s northern pivot in their advertising — how it happened and failed
The party was in stasis after leaving open their northern heartlands. Labour were running 183 adverts on Friday 9th December. Of these...
Dec 16, 20199 min
Copy, edit, upload. The hybrid media system in action across the 2019 General Election
Parties today love to reuse others content as part of a new media system.
Dec 12, 20195 min
‘Edit the Win’— How parties reusing broadcaster content fans the flames of polarisation
The rapid evolution of new communication technologies via social media has reshaped political campaigning. The content parties use for...
Dec 11, 20194 min
What topics did the parties' 2019 targeted adverts cover?
The parties use targeted advertisements to gather data, inform and activate voters. This election is likely to be one of the most...
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