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How many Facebook followers do the leader and party pages of the UK have? (2010-2021)
The Facebook followers of leader and party pages of UK political parties from 2010 to 2021. Post Corbyn, the Tories are now dominating.
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- Nov 9, 2020
- 1 min
Tristan Hotham, founder of the Social Media Research Centre on BBC World News
Tristan Hotham, our founder, was on BBC World News discussing a contested election in the social media age.
- Jul 19, 2020
- 1 min
Black Lives Matter: decentralised leadership and the problems of online organising
Black Lives Matter and social media organising
- Jul 19, 2020
- 1 min
Boris Johnson Was Electoral Marmite But The Conservative Campaign Used Him Cleverly
The nuanced use of Boris Johnson in Facebook Targeted Ads shows the Conservatives clever campaign.
- Jun 19, 2020
- 4 min
2019 the Brexit election? The use of Brexit in party Facebook advertisements
How did the political parties use Brexit in their 2019 General Election Facebook advertisements?
- Dec 16, 2019
- 2 min
Labour’s northern pivot in their advertising — how it happened and failed
The party was in stasis after leaving open their northern heartlands. Labour were running 183 adverts on Friday 9th December. Of these...
- Dec 16, 2019
- 9 min
Copy, edit, upload. The hybrid media system in action across the 2019 General Election
Parties today love to reuse others content as part of a new media system.
- Dec 12, 2019
- 5 min
‘Edit the Win’— How parties reusing broadcaster content fans the flames of polarisation
The rapid evolution of new communication technologies via social media has reshaped political campaigning. The content parties use for...
- Dec 11, 2019
- 4 min
What topics did the parties' 2019 targeted adverts cover?
The parties use targeted advertisements to gather data, inform and activate voters. This election is likely to be one of the most...
- Dec 7, 2019
- 4 min
Brexit, NHS and leadership dominate, what topics are the parties using in their 2019 targeted ads?
Facebook can be used as both a sword and a shield, but parties must choose how they use this powerful tool. Parties can hammer core...
- Dec 5, 2019
- 4 min
We need to talk about A/B testing: Brexit, attack ads and the election campaign
Political parties using Facebook ads have a powerful capacity to hone their messages. Unlike in the past – where expensive and...
- Dec 5, 2019
- 7 min
Is Workington Man actually Workington Woman?
Tory think tank Onward released a report on the 30th October detailing an important new voter group labelled ‘Workington Man’. Like...
- Nov 26, 2019
- 1 min
ＢＯＲＩＳＷＡＶＥ グジに 2
The Tories are finally “in the post-irony age of the internet” so says IratePirate on YouTube. I type this as I listen to “lo fi...
- Nov 12, 2019
- 5 min
ＢＯＲＩＳＷＡＶＥ グジに — How did Vaporwave end up as a Tory party aesthetic during the 2019 General Election?
Vaporwave is a microgenre of electronic music and an Internet meme that emerged in the early 2010s. Vaporwave is musically based on...
- Nov 12, 2019
- 11 min
What is A/B testing? Examples from the Liberal Democrats during the 2019 general election
You may have seen elements of this report in this Observer/Guardian news piece and then also reported on the Andrew Marr show. The...
- May 30, 2019
- 1 min
Video game political advertising – the next frontier?
Its 10 years since Obama advertised within games such as Burnout. Political advertisements within games has been sporadic. However...