The Facebook followers of leader and party pages of UK political parties from 2010 to 2021. Post Corbyn, the Tories are now dominating.

Tristan Hotham, our founder, was on BBC World News discussing a contested election in the social media age.

Black Lives Matter and social media organising

The nuanced use of Boris Johnson in Facebook Targeted Ads shows the Conservatives clever campaign.

How did the political parties use Brexit in their 2019 General Election Facebook advertisements?

The party was in stasis after leaving open their northern heartlands. Labour were running 183 adverts on Friday 9th December. Of these...

Parties today love to reuse others content as part of a new media system.

The rapid evolution of new communication technologies via social media has reshaped political campaigning. The content parties use for...

The parties use targeted advertisements to gather data, inform and activate voters. This election is likely to be one of the most...

Facebook can be used as both a sword and a shield, but parties must choose how they use this powerful tool. Parties can hammer core...

Political parties using Facebook ads have a powerful capacity to hone their messages. Unlike in the past – where expensive and...

Tory think tank Onward released a report on the 30th October detailing an important new voter group labelled ‘Workington Man’. Like...

The Tories are finally “in the post-irony age of the internet” so says IratePirate on YouTube. I type this as I listen to “lo fi...

Vaporwave is a microgenre of electronic music and an Internet meme that emerged in the early 2010s. Vaporwave is musically based on...

You may have seen elements of this report in this Observer/Guardian news piece and then also reported on the Andrew Marr show. The...

Its 10 years since Obama advertised within games such as Burnout. Political advertisements within games has been sporadic. However...