Targeted Ads

Research Blog

Boris Johnson Was Electoral Marmite But The Conservative Campaign Used Him Cleverly

The nuanced use of Boris Johnson in Facebook Targeted Ads shows the Conservatives clever campaign.

2019 the Brexit election? The use of Brexit in party Facebook advertisements

How did the political parties use Brexit in their 2019 General Election Facebook advertisements?

Brexit, NHS and leadership dominate, what topics are the parties using in their 2019 targeted ads?

Facebook can be used as both a sword and a shield, but parties must choose how they use this powerful tool. Parties can hammer core...