2019 General Election

Research Blog

How many Facebook followers do the leader and party pages of the UK have? (2010-2021)

The Facebook followers of leader and party pages of UK political parties from 2010 to 2021. Post Corbyn, the Tories are now dominating.

Boris Johnson Was Electoral Marmite But The Conservative Campaign Used Him Cleverly

The nuanced use of Boris Johnson in Facebook Targeted Ads shows the Conservatives clever campaign.

2019 the Brexit election? The use of Brexit in party Facebook advertisements

How did the political parties use Brexit in their 2019 General Election Facebook advertisements?

How Labour and Conservative targeted advertising changed from 2017 to 2019

Labour and the Conservatives used targeted adverts in remarkably different ways in 2019.

Labour’s northern pivot in their advertising — how it happened and failed

The party was in stasis after leaving open their northern heartlands. Labour were running 183 adverts on Friday 9th December. Of these...

Copy, edit, upload. The hybrid media system in action across the 2019 General Election

Parties today love to reuse others content as part of a new media system.

‘Edit the Win’— How parties reusing broadcaster content fans the flames of polarisation

The rapid evolution of new communication technologies via social media has reshaped political campaigning. The content parties use for...

What topics did the parties' 2019 targeted adverts cover?

The parties use targeted advertisements to gather data, inform and activate voters. This election is likely to be one of the most...

Brexit, NHS and leadership dominate, what topics are the parties using in their 2019 targeted ads?

Facebook can be used as both a sword and a shield, but parties must choose how they use this powerful tool. Parties can hammer core...

We need to talk about A/B testing: Brexit, attack ads and the election campaign

Political parties using Facebook ads have a powerful capacity to hone their messages. Unlike in the past – where expensive and...

Is Workington Man actually Workington Woman?

Tory think tank Onward released a report on the 30th October detailing an important new voter group labelled ‘Workington Man’. Like...

A marmite figure? Boris Johnson was used cleverly across the Conservative's targeted advertisements

We all know that Boris Johnson isn’t universally popular. The Conservative Party seems to appreciate this too. In a new batch of targeted...

The meme-ification of politics

The meme-ification of politics is here, but it is a double-edged sword, as it has the potential to both engage and drive away.