The Facebook followers of leader and party pages of UK political parties from 2010 to 2021. Post Corbyn, the Tories are now dominating.

The nuanced use of Boris Johnson in Facebook Targeted Ads shows the Conservatives clever campaign.

How did the political parties use Brexit in their 2019 General Election Facebook advertisements?

Labour and the Conservatives used targeted adverts in remarkably different ways in 2019.

The party was in stasis after leaving open their northern heartlands. Labour were running 183 adverts on Friday 9th December. Of these...

Parties today love to reuse others content as part of a new media system.

The rapid evolution of new communication technologies via social media has reshaped political campaigning. The content parties use for...

The parties use targeted advertisements to gather data, inform and activate voters. This election is likely to be one of the most...

Facebook can be used as both a sword and a shield, but parties must choose how they use this powerful tool. Parties can hammer core...

Political parties using Facebook ads have a powerful capacity to hone their messages. Unlike in the past – where expensive and...

Tory think tank Onward released a report on the 30th October detailing an important new voter group labelled ‘Workington Man’. Like...

We all know that Boris Johnson isn’t universally popular. The Conservative Party seems to appreciate this too. In a new batch of targeted...

The meme-ification of politics is here, but it is a double-edged sword, as it has the potential to both engage and drive away.