Boris Johnson Was Electoral Marmite But The Conservative Campaign Used Him Cleverly
- Social Media Research Centre
- Jul 19, 2020
- 1 min read
Updated: Mar 24, 2021
New video released on our YouTube channel - it covers a symptomatic element of the Conservatives strong 2019 General Election campaign, the nuanced use of Boris Johnson in Facebook Targeted Ads. Lessons are clear for the US 2020 Presidential Elections as the Trump campaign shows no such nuance despite the fact that Donald is more divisive.
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