Research

Research Blog

Best ways of reducing the effects of misinformation on social media platforms?

A solution to the threats we see on social media? We need better research access!

Virtual Members?

Social media has allowed for a new body of individuals who are engaged with politics but who reject official membership - virtual members.

2019 the Brexit election? The use of Brexit in party Facebook advertisements

How did the political parties use Brexit in their 2019 General Election Facebook advertisements?

What topics did the parties' 2019 targeted adverts cover?

The parties use targeted advertisements to gather data, inform and activate voters. This election is likely to be one of the most...

We need to talk about A/B testing: Brexit, attack ads and the election campaign

Political parties using Facebook ads have a powerful capacity to hone their messages. Unlike in the past – where expensive and...

Is Workington Man actually Workington Woman?

Tory think tank Onward released a report on the 30th October detailing an important new voter group labelled ‘Workington Man’. Like...