Dec 7, 20194 minBrexit, NHS and leadership dominate, what topics are the parties using in their 2019 targeted ads?Facebook can be used as both a sword and a shield, but parties must choose how they use this powerful tool. Parties can hammer core...
Dec 5, 20194 minWe need to talk about A/B testing: Brexit, attack ads and the election campaignPolitical parties using Facebook ads have a powerful capacity to hone their messages. Unlike in the past – where expensive and...
Dec 5, 20197 minIs Workington Man actually Workington Woman?Tory think tank Onward released a report on the 30th October detailing an important new voter group labelled ‘Workington Man’. Like...
Nov 27, 20193 minA marmite figure? Boris Johnson was used cleverly across the Conservative's targeted advertisementsWe all know that Boris Johnson isn’t universally popular. The Conservative Party seems to appreciate this too. In a new batch of targeted...
Nov 26, 20191 minBORISWAVE グジに 2The Tories are finally “in the post-irony age of the internet” so says IratePirate on YouTube. I type this as I listen to “lo fi...