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Nov 12, 20195 min read
BORISWAVE グジに — How did Vaporwave end up as a Tory party aesthetic during the 2019 General Election?
Vaporwave is a microgenre of electronic music and an Internet meme that emerged in the early 2010s. Vaporwave is musically based on...

Nov 12, 201911 min read
What is A/B testing? Examples from the Liberal Democrats during the 2019 general election
You may have seen elements of this report in this Observer/Guardian news piece and then also reported on the Andrew Marr show. The...


Sep 6, 20193 min read
The meme-ification of politics
The meme-ification of politics is here, but it is a double-edged sword, as it has the potential to both engage and drive away.


May 30, 20191 min read
Video game political advertising – the next frontier?
Its 10 years since Obama advertised within games such as Burnout. Political advertisements within games has been sporadic. However...


Dec 10, 20182 min read
Permanent campaigning?
Permanent campaigning refers to the idea that political parties and candidates are constantly campaigning, rather than just during...
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