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The Social Media Research Centre is a research house and consultancy that strives to make social media research better.

Who are we?

We are here to understand social media and make research better

The Social Media Research Centre develops our own research avenues, examining core areas of impact. We develop and publish reports of interest to governments, media organisations, charities and think tanks. We are experts in taking social media research from inception to completion.

We help others carry out their social network research. We offer consultancy on data gathering, analysis methods, ethics and report building. We also provide political consultancy so that the reports made can make the best impacts. We know how to develop impactful digital research that can lead to real world impacts.

Candy Cotton

Our services and expertise

The Social Media Research Centre's areas of expertise includes:

  • Social network analysis 

  • Political campaigns

  • Social media content analysis

  • Automated text analysis

  • Data gathering of social media data

  • Marketing analysis

  • UX, user and socio-demographic study of social network users

  • Quantitative and qualitative analysis of complex social media data

  • Focus group study

  • Report building

  • Survey data analysis



Electronic Board


We do two things:

  1. We help others make the most of their social media research.

  2. We examine social networks and develop reports and analyses to help the world understand the impacts of social media.

1  - Help you examine and understand social media

We have vast experience in a range of fields from political communication to data gathering of social network data.


We know how to get the data you need, how to answer the questions you have and make the best impacts possible from social media research.


The Social Media Research Centre is here to help you understand the world of social media in an ethical and rigorous way. Study of platforms such as Facebook and Twitter has never been so important, and we are here to help you.

2 - Examine social media and how they are effecting the world

We are interested in themes such as:

  • Digital democracy and online participation

  • Digital journalism and online citizen media

  • Online activism, slacktivism, hacktivism and digital protest

  • Big data and algorithmic decision-making

  • Fake news and misinformation

  • Social media and political membership

  • Political communications and targeted advertising

  • Surveillance and freedom of expression online

  • Novel online communities such as 4chan and Reddit

  • News consumption, trust and engagement with mainstream media

  • Political discourse online, hate speech, dangerous content and content policies

  • Regulation of social media in campaigns and more generally


We seek to critically examine the opportunities, challenges and implications of digital communications technology on our world. We use interdisciplinary approaches, methods and research questions to advance the worlds knowledge of social networks.

Candy Cotton

Learn about what we do in our introductory video

Our areas of expertise

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"We can help make your social media research count" 

Founder - Tristan Hotham

Who our staff have researched

social media for:

Wooden Hut

Our latest research

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